In running my business, it’s important that I look at algorithms, themes, and numbers. What’s the connection to this photo over other “standard” headshots? It’s pretty obvious and somewhat clichè, but we heavily connect to the eyes when looking at a photo. There is something that makes Kaylee (pictured above) approachable in this photograph. She feels like someone we could sit with and have a meaningful conversation with.

This is why professional headshots and branding for your business are so important. With everything being online now, we get to “see” people before we meet them. When I get a recommendation for a business, restaurant, company, etc., the first thing I do is go look at their website and social media. I want to see if they’ve invested in their company and how seriously they take themselves. I want to make sure I’m hiring a professional. I want to feel that connection with them before ever reaching out.